Opinion: The World Does Not Need Your Brand Voice to Shout
A calm tone reads as confident. A loud tone reads as nervous. This is true online and at parties.
1 min read(Espresso)
A publication tone should not feel like it is waving at you.
Calm writing reads as confident. Clear structure reads as respectful. Witty lines are fine, as long as they do not interrupt the message.
If your demo tone is steady, your real publication will feel trustworthy on day one.
#Opinion#Tone#Writing#Publishing
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